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“ Your brand is what other people say about you when you're not in the room.”
You're probably keenly aware that the internet has changed how people interact with brands. You may have also observed that as a consequence, your customers' expectations have changed. The ubiquity of social media, smartphones and the rise of ecommerce has rewritten the rule book for many businesses.
Customer expectations have changed in a digital world. People have become fickle in their pursuit of convenience. Today, customer loyalty has become the exclusive reserve of organisations that can deliver instant gratification, engaging experiences and the information their customers are seeking. Woe be to the brand that doesn’t deliver on their customers' expectations. In many cases, alternatives are simply a few clicks away.
It doesn't matter if you are a fortune five hundred firm, an embattled startup trying to change the world, selling traditional crafts on a site you made yourself, or a government agency looking to improve the responsiveness and quality of services you deliver to the public, everyone is a publisher nowadays. And what you publish, your brand messaging, and the quality and type of content you deliver are more important than ever.
I help companies improve their brand messaging, get found online, and attract new customers through the work I do. I realise that may sound like a lot, but in brief, here's how I can help.
A person's ability to understand, recognise the value, and develop trust in your company's solutions hinges largely on their ability to find supporting information online. Simply put, greater brand exposure online offers more opportunities to gain trust and connect around the value of what you do.
I help companies develop content marketing strategies that incorporate content creation, social media, and email marketing to promote their businesses by providing the types of information their customers are currently seeking. I can help you leverage the content you already have, discover the gaps for the content you do not, and direct more qualified traffic to your company's website. Beyond traffic, we'll look at how to improve your conversion rate, or any other engagement metrics that matter to your business.
I'll help produce a practical, actionable plan that's holistic in its approach, tailored appropriately to your channels, and enables your team to better address the topics that matter most to your audiences.
This is not SEO snake-oil guaranteeing a number 1 ranking on Google, just simple repeatable steps that will build your audience online, connect them to your brand, and better enable them to buy your products and use your services. However, I do know what it takes to get a business on that prized first page as I've done it, and if that's your interest, I can teach you how.
Web analytics can tell your company a great deal about how people interact with your site and how much traffic the search engines and social media are currently sending you. This understanding is valuable in that it can help you realize what people are looking for, where they are coming from and whether or not they are finding what they need.
I can help your company discover the story behind the data. For organisations interested in improving their lead acquisition, converting more online sales, or improving the accessibility of their content, this understanding is critical. I'll show you how to improve what you've done to better meet your business objectives, and I will do so in clear, concise language devoid of jargon and technical mumbo jumbo.
Already have a content plan that is working well but would like to distribute infographics that use data to more persuasively tell your story? I'm passionate about digital storytelling and information visualisation and I would love to help.
You can check out some of the various branding, content marketing, and several related user experience designs that support them here.